Metersbonwe is in the transition period of intense.
The evening of February 27th, Shanghai Metersbonwe garment Limited by Share Ltd (hereinafter referred to as "Barney") announced the 2017 annual results letters. During the reporting period, the company achieved a revenue of 6 billion 473 million yuan, a decrease of 0.71% compared with the same period last year, a profit of -3.19 billion yuan, a decrease of 303.03% over the same period last year, and a net profit of -3.06 billion, a decrease of 945.81% over the same period last year.
The reason is the declining performance of the company, over the same period last year was transferred by a wholly owned subsidiary of Shanghai Metersbonwe Enterprise Development Co., Ltd. 100% equity investment income 550 million yuan, in 2017 the company had large asset disposal matters.
During the reporting period, net profit after deducting non recurring gains and losses of -3.3 billion yuan, compared with the same period last year reduced losses 35.71%. In 2017, a breakthrough was achieved in the channel adjustment of the company. The retail sales performance continued to grow. However, due to the lagging behind in the operation of the franchise channels, the wholesale income has declined to a certain extent, so the company's overall performance has been in a deficit.
The overall net profit plunged 945.81%, not unrelated to the adjustment and transformation of the United states.
The foreign fast fashion brand impact and influence on traditional channels online channel multi factors for passenger flow, performance continued to decline since 2012, Smith Barney, which only had a brief rebound in 2016 (the sale of assets by 36 million 159 thousand yuan profit).
After focusing on the development of online business began to turn up Barney offline channels, in August last year to adjust the internal operation on the grounds, the line had heavily built with van APP, and the channel upgrade as its new development opportunities.
On 2017, Smith Barney began implementation of the upgrading of the brand, claiming to "return to the main industry, brand, adjust channel layout, enhance the retail experience. It will be the main brand Metersbonwe fission for leisure, fashion, etc. The Sen five kinds of style, the style will cross combination, appear in the new image collection shop or store style, the phasing out of the original Smith Barney inefficient stores.
At the same time, to upgrade the store, and actively enter the new business circle. In December last year also open 100 new stores in the Smith Barney is 40%, get rid of the traditional commercial street shop, in the emerging business district shopping center.
At the same time, Smith Barney still supply chain end change. On the one hand, we changed the way of "joining, wholesale and order meeting" to achieve dynamic management among franchised stores. On the other hand, we use smart retailing, AI and other tools to enhance the efficiency of communication with consumers and try to supply chain precise operation.
The goal is set for yourself, make online business accounted for about 15% of overall retail business, and in the 80%-90% line of business to expand market share, to form their own competitiveness and brand advantage.